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Strategy and Planning

Real success always starts with a strategic plan

Marketing activity should never be executed without a strategy and plan. It’s like building a house without foundations. It will just fall apart.

Lindsay Woodward Marketing is a specialist in creating winning strategies that help businesses soar ahead of the competition. If your marketing isn’t giving you the results you want, we can find out why and help you to build a marketing plan that will take your business to a new level.

Strategy and Planning

Once this has been completed it is then easy to identify the best way forward. From here, the following work will be produced:

  • A Marketing Strategy – looking at who is best to target, with what services or products, and what the key messages should be
  • A Marketing Plan – a plan of action that will utilise all the lessons learnt in the audit and will recommend activity to help you reach your key objectives

Strategy & planning is at the heart of everything we do, and our unique approach to it has enabled us to support many businesses in achieving significant growth.




Lindsay Woodward, our Marketing Director, was elected as a Fellow of the Chartered Institute of Marketing. This is only achievable if you demonstrate that you have developed creative strategies for businesses. It is something she is incredibly proud of.
Lindsay has set out how all of our strategy and plans need to be developed, ensuring that they are well thought through every time. All of our marketing plans use our unique “9 Areas of the Marketing Mix” approach that has been devised by Lindsay. This means that a broad scope of channels are utilised, which will provide a far greater chance of success. Many marketing plans fail as the focus is to narrow. Our style of planning ensures we won’t fall into that trap.

How it Works

The first step is to break down areas to provide objective viewpoints on what is happening in the market and within your company. The following areas are reviewed in the Audit:

  • An understanding of the business’s key objectives
  • What is happening in the industry and how that may affect sales – positively or negatively
  • Customer analysis and insight
  • Competitor research
  • Product analysis
  • Internal review

Are you ready for more?

Get in touch to explore how good your marketing could be

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