The Client
Eye 4 Media is a Multi-touchpoint Advertising Specialist that fuses offline and online channels together to help brands reach their target audience, on a local, regional or national scale.
Their offline channel of vehicle advertising is shaking up how brands are reaching local people. With packages to suit a range of budgets, they help businesses design innovative ads with a focus on results.
Then they layer in their Eye 4 Zone Targeting digital advertising solutions. Cherry-picking from a range of different tactics, Eye 4 Media finds the perfect complimentary digital advertising activity that will help to drive results for clients.
The Challenge
Eye 4 Media is a start-up business, in just the first year of trading. While there is huge market potential for Eye 4 Media, Joe Preston, CEO, knew he needed the right marketing support to be able to reach his goals.
A contact of his recommended that he speak to Lindsay Woodward Marketing, and Joe got in touch for a chat to see how we could help.
The Solution
Lindsay met with Joe via Zoom to explore what Joe’s goals were. After getting an understanding of what the requirements were, Lindsay recommended that a marketing plan would help, to plot the best pathway to get Eye 4 Media to where it wanted to be.
Being a start-up, Joe only had a small budget, so we offered Joe one of our Small Business Strategy packages, that gave Joe market research, a one year strategy and 6 month marketing plan all for a workable price.
As part of this, Lindsay Woodward Marketing sent Joe a questionnaire to fill out, to provide all the relevant background information about Eye 4 Media and the marketplace. From here, we did a little bit of supplementary research so we could build a complete picture, and then we created a strategy and plan for Joe.
As a final step, Lindsay Woodward Marketing then created a new brand proposition for Eye 4 Media, better positioning the company within the market, and we developed new boilerplate copy and website copy, all to elevate how Eye 4 Media could connect with clients.
The Result
Joe was very happy with the plan, and the new messages around the business.
Joe said: “When I first spoke to Lindsay, I thought maybe she might be able to help me with some emails or social media marketing. No other marketing person I’d spoken to had suggested a marketing plan. But it seemed to be the most sensible option.
“The strategy and plan have given me a clear vision of how I can move the company forward, and I’m really proud of our new messaging. We’ve already had great feedback on the website updates.
“Having a strategy and plan is also really good for us if we want to secure any funding, as it lays out a clear path of how we’re going to market the business and reach our goals. If anyone is looking to grow, then I recommend that they don’t just start marketing, but they work with someone like Lindsay Woodward Marketing to get real insight into how they can achieve their objectives.”
