Lindsay Woodward, Marketing Director of Lindsay Woodward Marketing, has just completed the Chartered Institute of Marketing’s Planning and Optimising Marketing Campaigns course, further adding to her wealth of training and experience.
As a Chartered Marketer, Lindsay is committed to undertaking training and development every year. Being a CIM member, she was offered the chance to complete a complimentary course, and she chose to learn more about marketing campaigns.
Lindsay commented, “Although I have been running campaigns throughout my career, it’s one area of marketing that I haven’t done a lot of formal training in. When I got the opportunity to do this course as part of my CIM Membership, I jumped at the chance.”
The Planning and Optimising Marketing Campaigns online course covered how to improve the planning and implementation of marketing campaigns, including insights into how to analyse market position, set campaign objectives, develop a campaign plan, optimise digital channels, and evaluate campaign performance.
Lindsay said: “This was an incredibly detailed course that covered a lot of elements. It went into a lot of depth, and I feel now armed with so many more ideas as to how I can help clients.
“Despite the fact that I have been running hugely successful campaigns for more than 20 years, I believe you can never know too much, and this course has given me insight into how to turn the dial up that little bit more to keep exceeding my clients’ expectations.”
From short term campaigns to boost lead generation, to long term campaigns for sustainable growth, we have the training and experience to help you. If you’d like to get started with a new campaign, please get in touch.
