Lindsay Woodward has completed a course on International Strategy through the Chartered Institute of Marketing (CIM), further strengthening our company’s abilities to support customers with their marketing strategy needs.
With increasingly more businesses looking to grow by expanding internationally, Lindsay Woodward registered for this course to ensure that her knowledge in this area was as up to date as it could be, to ensure we can consistently support our clients in the best possible way.
As a Chartered Marketer, Lindsay is committed to ongoing training and development. With Marketing Strategy being at the core of our services, it’s paramount for Lindsay to keep on top of the latest trends and updates in this area.
Lindsay commented, “Growing internationally is not as straightforward as growing a business in its domestic market, so I wanted to make sure my skill set in this area was polished.
“We are seeing an increasing number of businesses request strategies to help them expand in this way, and it has always been important that Lindsay Woodward Marketing supports businesses with the most up to date knowledge, as things change fast in the world of marketing.”
The International Strategy course covered a range of topics, from research through to planning the best approaches to break into different countries.
Lindsay added, “I pride myself on being able to write winning strategies for businesses, but you can only do this if you understand how to explore the market, do the research, get insight into customers and uncover the real assets that can offer the most value to those customers.
“What works in the UK isn’t necessarily going to translate in the same way to international markets, and now that I’m on top of the latest techniques for managing this, it will be hugely beneficial to our clients.
“Marketing strategy is not an easy thing to do, but when you get it right it can transform a business. I love to do just that, and through this refresher training I feel more confident than ever in supporting businesses with their marketing.”
If you’re looking for business growth, either at home or internationally, we’d love to help you with a bespoke strategy that could give you amazing results.
Please get in touch to find out more.
