The Client
Talk Results is a direct response telemarketing company. They have been successfully helping clients since 2009, and the company does this through its 3 key pillars of offering an immersive client experience, heartfelt values and a flexible approach.
One of the key differentiators for the business is that it provides script free telemarketing, and this is where the success is really found.
The Challenge
Felicity Francis, Managing Director of Talk Results, was looking to grow her business. As part of this she recognised that the messages around the business needed to be reviewed, as well as putting together a growth strategy.
Having met Lindsay of Lindsay Woodward Marketing at several networking events, and being impressed by Lindsay’s marketing knowledge, Felicity approached Lindsay to see if she could help.
The Solution
After Lindsay and Felicity explored options together, it was decided that Lindsay Woodward Marketing would create a new marketing strategy and 12 month marketing plan for Talk Results, as well as providing new boilerplate and website copy to sharpen the position of the business.
The first stage was for us to do discovery work and complete a marketing audit. We explored all areas of the macro and micro market, and spent time with Felicity to try to get under the skin of the business.
When a thorough audit was completed, we then analysed the data to create a strategy and plan aimed at meeting Talk Results’ key marketing objectives.
We presented the strategy and plan to Felicity, and the action points were agreed upon.
As a final stage, we then created a new brand proposition, boilerplate copy and website copy for Talk Results, giving them an updated identity, and improving how the business was able to connect with clients.
The Result
Felicity was really happy with the strategy and plan and the subsequent work.
Felicity said: “I was amazed by how quickly Lindsay was able to understand my business. In fact, I think she knows it better than me now!
“The strategy was innovative, and it helped me to feel excited about my business. Lindsay presented a lot of ideas to us, and all of them were suited to our limited budget. She has the perfect balance of looking at the big picture as well as being able to handle the small details.
“I use the new copy now on everything, and I’m really proud of our new website. I was so happy with the work that Lindsay Woodward Marketing did, that I now partner with them if my own clients need more strategic help. They really are the best marketing strategists I’ve ever worked with.”
